Global campaign for the brand new Range Rover VELAR. This broadcast spot is called "Respect". This campaign was all about the notion of respect and instinctively knowing when something of great beauty, power and refinement is before you in it's totality. The idea that one stands back, in respect. Global TVC’s above and to the right.

Below is social media work for the VELAR launch. (L60 used here in some cases as code for VELAR pre-launch, as it was an extremely TOP SECRET project for Land Rover.

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Jaguar F-Type, digital campaign with Bryce Harper. The concept was all about Performance versus Style.

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Custom Jaguar baseballs were made using Jaguar leather. These were used as Instagram sweeps prizes, signed by Bryce Harper.

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Land Rover Discovery Sport launch with Gabby Reece. This digital campaign was all about pairing Gabby with the Discovery's features. "leg room for days - Gabby: "legs for days". We created a series of posts building up to the big launch event on the famed Abbot Kinney blvd in Venice, CA. with Laird Hamilton and Gabby Reece. I concepted and art directed this campaign.